Small Business

Squarespace Putting Skin Into The Email Marketing Game

Squarespace Putting Skin Into The Email Marketing Game

Watch out MailChimp...

Squarespace announced in June that it would be adding email marketing tools to its already design-focused platform, allowing users to seamless turn their subscribers into buyers through a few clicks of a button. 

So instead of having to integrate your subscriber list to MailChimp, familiarize yourself with another platform, and then try to remember yet another password to login and send an email blast, you can do it form the comfort of your Squarespace dashboard. 

How To Wipe an Apple Computer

Start From Scratch

If you are a small business owner and are utilizing Apple laptops and systems for you team, you may find yourself in a position to completely clear a computer for a new employee. 

Follow our step by step instructions on your White Paper HERE or below: 

1. Restart Computer & Hold ‘Command & R’

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Make sure to do this before the computer chimes the restart sound. This will access “recovery mode”

2. In macOS Utilities Select “Disk Utility”

  • In Disk Utility Find the Hard Drive (Should be the first thing listed on the panel on the left side of the screen)
  • Select the second option listed (this has all of the files that are currently on the hard drive)
  • Find “Erase” on the top bar and click
  • Rename Hard Drive the same name as it was prior
  • Leave all other fields as is
  • Click “Apply” This will erase all files on the computer.
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3. Restart Computer & Hold ‘Command & R’ Again

This will bring up the MacOS Utilities Again

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4. Reinstall MacOS

  • In macOS Utilities Select Reinstall macOS
  •  Choose the hard drive you would like to install the OS on (should be the one you just named) and press next.
  • Follow on-screen prompts
  • Will take roughly 30 - 40 minutes

NOTE

Wiping a computer this way will remove ALL files and programs from the system including Microsoft office, adobe programs, and mac office programs.

Digital Stalking Made Easy

Use this app to come prepared for any meeting.

If you are in any sort of sales or development position, have you ever been thrown into a last minute meeting with a stranger at the request of your boss? Or have you gotten connected to a new lead through a pre-existing contact, but don't really know all that much about them? 

Well there's a free app that does all of the digital stalking you would do on your own. Before you take a step into a meeting, the app sends you both an email and push notification with all of that information in one place. 

It's called Charlie: https://charlieapp.com/

By linking your LinkedIn, Calendar, Facebook, Salesforce Account, Email, and Twitter accounts, Charlie will scour those outlets informing you of both personal and professional items of interest for anyone you have a meeting scheduled with. 

Charlie will suggest what interests you may have in common with that person. What company highlights you may be able to bring up in the conversation, and if the person you are meeting with has been featured in any published articles. 

Not only does this open up some time in your schedule, but it will also make you look like a well researched profession in any meeting.

Don't be weird, though.

Part of being a successful sales or development professional is being able to weave in topics with the person you are meeting with without forcing it, and having the meeting turn into an interview. 

We recommend glancing through the email and the app before you walk into a meeting, choosing a few things to catalog in the back of your head to bring up throughout the meeting, and then don't reference it again until the meeting is over.

Just because you DO know a fair amount of things about the person you are meeting with, DOES NOT mean you have to interrogate them, or regurgitate all of the research you have done back to them. 

DOWNLOAD THE APP HERE

Plan for 2017

Where is your business headed in 2017?

You put all that work into a business plan, plotting out what your company is about at it's core, who your client is, and what sales you are going to bring in over a year + timeline.

You felt SO accomplished when you finished. 

Then it sat, only to be glanced at maybe once a quarter, at the mid year review, or worse you haven't looked at it since. 

YOUR BUSINESS PLAN SHOULD BE A LIVING, BREATHING DOCUMENT.

  • What if I told you, your business plan could send out reminders to your email for major milestones you once set for yourself? 
  • What if I told you your business plan could auto-populate a variety of projections based on just the core data? 
  • What if it was possible to automatically export your business plan to a presentation ready format for any partners or investors with a click of a button. 

Enter LivePlan

LivePlan allows you to create or convert your business plan in a cloud-based format that can be adjusted from anywhere at a click of a button. 

As an existing user, I was able to quickly and easily draft a business plan, work through my financial goals, and create a stunning presentation. And the best part is those reminders for major milestones. I continue to reference back and update as goals and targets become more solidified.

Visit the link here to learn more: http://bit.ly/ETA_Liveplan

Watch a quick overview here: 

Chicagoland Chamber of Commerce #Techtrends2017

What does 2017 have in store for technology? 

With the new year quickly approaching it's that time to start making predictions for what's going to happen next in the technology landscape. 

On Thursday, December 9th, Chicagoland Chamber of Commerce hosted a panel of tech pros from Chicago to talk turkey. The panel included: 

  • Terri Brax, Founder & CEO, Women Tech Founders
  • Emile Cambry Jr., Founder & CEO, Blue 1647
  • Jeff Hirsch, Head of Technology for Advisor and Asset Management Products, Morningstar
  • Ted Souder, Head of Industry, Googl

What were the predictions: 

Augmented Reality

  • Location based apps are going to continue to gain traction, and offer geographic assistance: i.e. passing a best buy, and having an app reminder go off that you need batteries. 
  • Products that will continue to help healthcare: i.e. support for patients with Alzheimer's who can use a pill box that helps remind them to take medication. 

Data

  • Data isn't going anywhere. The more data that can be tracked the more information we have. 
  • There will be an increase in tools to help manage and manipulate that data. 

Mobility

  • Mobile is the way to go. There continues to be growth in shopping via mobile device, and that is going to continue to grow. 

Healthcare

  • 3D printing will continue to shape the landscape of healthcare, especially in the training tools and devices. 
  • Augmented reality enhancements will continue to increase mobility in healthcare

Education

  • With technology becoming more cost effective, it is not out of the question to begin to integrate technology into a classroom level, specifically in low income areas.
  • Advances in robotics and an interest in coding will continue to filter down into lower levels of education, creating a more "tech-versed" generation. 

Check out a little snippet from the session: