Should You Be Using an Influencer for Content Creation?
By Andrea Pikscher - eGuide Content Marketing Manager
From Cristiano Ronaldo to Kylie Jenner, it’s no secret that social media influencers can make a ton of money. Currently, Cristiano Ronalda makes $2,397,000 - per post! - according to influencermarketinghub.com. But did you know that working with an influencer could be the next big move for your brand? Let’s take a closer look at the pros and cons of hiring an influencer.
Pros:
Get Noticed: In a sea of social media noise, getting noticed can be tough. But by partnering with an influencer, you can get your product or organization out to a wider audience. And who knows? You might even gain some new followers and customers along the way.
Trust Factor: Consumers want to know what their favorite influencers are buying and engaging with. If your product or organization is recommended by an influencer, their followers are more likely to trust and invest in your brand.
Creative Content: Influencers are experts at creating fun and engaging content that resonates with their followers. By working with an influencer, you can leverage their creative skills to produce unique content that you can repurpose for your own social media channels.
Cons:
Image Control: One of the biggest downsides of working with an influencer is that you can’t always control their image. If they get caught up in a scandal, your product or organization could suffer too. Just look at what happened with Kanye West and Adidas. So, it’s important to choose your influencer wisely and do your research before partnering up.
Budget Constraints: While some influencers might be happy to accept free products in exchange for posts, the most successful ones will expect to be compensated fairly. Depending on the size of their platform, this may not be something that fits into your current budget.
Ultimately, working with an influencer can be a great way to get your brand message and products in front of a wider audience. However, it’s important to weigh the pros and cons carefully and choose the right influencer for your brand. By doing your research and being strategic in your approach, you could reap the benefits of this powerful marketing tactic.
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