Caption Writing for Instagram

Social media just seems to keep getting trickier and trickier, right? It isn’t just about the photo or video, you also want to have that attention grabbing caption. If you can grab your audience's attention not just with the image, but the caption, they’re more likely to engage with your content. And engagement is king when it comes to social media.

From the first day that we met with Clare, it was evident that she wanted to make this brand her own. Utilizing inspirations she had come across when envisioning what Chicago Art Therapy needed to symbolize, she returned to the sun and the moon.

While we will mainly focus on the draw of Instagram captions here, these tips can be applicable to Twitter, Facebook, blog-style posts, and beyond! You don’t have to be starting your own social media business to gain insight, but we are framing this conversation with a social media professional in mind, so let’s dive in!

Thinking of designing or establishing a logo? Start here for some advice from our team!

Hear our thoughts, pros/cons, and suggestions heading into the newest update.

The Delicate Balance Between Working For Your Business & Working On Your Business.

Small business owners always seem to find themselves somewhere between working “for” the business and working “on” the business. What do we mean? Working “for” the business fills calendar time with client appointments, project work, and external deadlines. Working “on” the business includes strategy, planning, and putting forth initiatives that will help make the business more efficient and successful.

By now you have all heard of Instagram Reels and how much of an impact they have made on the way we view and create content. Be on the lookout for reels to become more popular than ever in 2022. The internet is predicting some REEL-y exciting things.

Through a partnership with Wix, eGuide was connected with Shorty Tang & Sons to help the business relaunch their website after sinking roots in the Newark, New Jersey Area.