Windy City Linen - Social Media
Overview
As a company key to the event industry, having a strong social media presence that helps a bride-to-be or corporate event planner understand the variation of events Windy City Linen is capable of producing a vital to their digital marketing strategy.
Instagram Feed
eGuide wanted to ensure that Windy City Linen had a cohesive Instagram feed that would encapsulate visitors to follow along rather than hop onto the next event page they see. Having a social media calendar with posts pre-planned aided Windy City Linen in creating a branded, visually appealing overall feed. eGuide also added in multiple highlight reels for visitors to peruse in order to view a larger selection of Windy City Linen’s event portfolio.
Instagram Story Highlights: Event Features
Working alongside wedding planners, venues, florists, caterers, and many more event professionals, Windy City Linen has a wide array of event galleries to pull from, even some featured on partner sites. However, their social media was not showcasing these event photos, both of the linens and of the overall event ambiance. eGuide incorporated some of the best shots from event galleries into a reel of branded stories to highlight on Instagram.
Instagram Story Highlights: Seasonal Trends
In addition to showcasing singular events, eGuide also wanted to incorporate the seasonal mood boards into Instagram stories to help anyone planning an upcoming event get excited for seasonal trends while also looking at Windy City Linen’s products “in action.”
