New to Google Analytics? Unsure about what a bounce rate is and what the difference is between users and sessions? No fear, Lauren from eGuide will walk you through the very basics of your Google Analytics dashboard as well as one of her favorite insights that Google Analytics provides for digital marketers.
For any business or organization, website analytics are an important part of tracking and analyzing the traffic to your site. It can be as simple as how many users have visited your site in the past week or it can drill down on content paths to see on what pages users are most likely to leave your site. Everyone can benefit from website analytics, so long as they know what they’re looking at. Enjoy!